Preview: Hilton Hotels Marketing Strategy Evaluation This blog assesses the marketing approaches adopted by Hilton Hotels, emphasizing the segmentation, targeting, and positioning (STP) strategies. Hilton’s brand collection is diverse and helps fulfil different customer needs – from high-end properties like Waldorf Astoria to more budget-oriented ones like Hampton by Hilton. The Hilton Honors Loyalty Program is essential in keeping customers, developing brand loyalty, and securing the company's market position. By aiming to serve different segments with individualized offerings, Hilton caters to the individual needs of customers in diverse income, regions, and taste classes, to provide it with a vast clientele and sustained success in the cutthroat hospitality industry. The blog details the segmentation strate...